VOLVO XC40 RIDES STRONG ORDER NUMBERS TOWARDS CHINA LAUNCH

Volvo XC 40 11

Volvo Cars’ first entry into the small premium SUV segment is proving popular among car buyers, with global XC40 orders already exceeding 20,000 units. Delivery of cars to dealers started earlier this month.Following its successful introduction to European and American customers, the XC40 will launch in China, the world’s largest car market, at the Beijing Auto Show this spring.

Well-received by customers, the XC40 has also attracted acclaim from media around the globe. Volvo’s new small SUV is one of seven shortlisted for the 2018 European Car of the Year, the winner of which will be announced in March. This week, the XC40 was awarded the prestigious Car of the Year award by leading UK automotive publication What Car?

Volvo XC40 14

 

The arrival of the XC40 means that for the first time, Volvo Cars has three new globally available SUVs in what is the fastest growing segment of the automotive market, paving the way for further growth in sales and profitability.The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 Series, including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.

The XC40 is also the first Volvo to come with a car-sharing feature, enabled via Volvo’s digital key technology and its connected services platform Volvo On Call. XC40 owners can simply share their car with family and friends without having to hand over a physical key.

vOLVO xc40 12

Today Volvo Cars also launches its global marketing campaign around the XC40. The campaign features a new version of the famous ‘My Favorite Things’ song from the classic musical and film, ‘Sound of Music’. The campaign version was recorded by Swedish artist Jennie Abrahamson and was released on Spotify just prior to the campaign launch. The song and updated context underline Volvo Cars’ approach to challenging the traditional car ownership model.

Volvo Cars launches the XC40 marketing campaign in Europe with the campaign film debut on Swedish commercial television channel TV4 at 20:25 CET on Friday 26 January.

Source: VOLVO

 

The First New Volvo XC60 Rolls of the Production Line

The new Volvo XC60

Production of Volvo Cars’ new XC60 mid-size SUV started today at the company’s Torslanda plant in Sweden. The first customer-bound car, a T5 Inscription AWD in Crystal White, rolled of the production line just before lunch time.

The new car replaces Volvo’s highly-successful original XC60, which in the nine years since its launch became the bestselling premium mid-sized SUV in Europe with nearly a million units sold globally. The XC60 today represents around 30 per cent of Volvo’s total global sales.

The XC60 is the fourth model based on Volvo’s in-house developed SPA vehicle architecture, following the introduction of the top-of-the-line 90 series in recent years. The SPA-related investments in Sweden have had positive effects on employment at the company, as thousands of new jobs have been added in production, research & development and other areas.

The first new XC60 rolls off the production line in Torslanda, Sweden

The new XC60, one of the safest cars ever made, is fully-loaded with new technology. Steer Assist has been added to the ground-breaking City Safety system. A new safety system called Oncoming Lane Mitigation uses steer assist to help mitigate head-on collisions, while Volvo’s Blind Spot Indication System (BLIS) now uses Steer Assist functionality to reduce the risk of lane-changing collisions.

Pilot Assist, Volvo’s advanced semi-autonomous driver assistance system, which takes care of steering, acceleration and braking on well-marked roads up to 130 km/h, is available in the new XC60 as an option. The new XC60 offers Volvo’s award-winning T8 Twin Engine petrol plug-in hybrid at the top of the powertrain range, delivering 407 hp and acceleration from 0-100 Km in just 5.3 seconds.

But it is not just under the hood that the new XC60 delivers healthy performance. The new CleanZone four-zone climate system removes harmful pollutants and particles from outside the cabin to deliver Scandinavian-fresh air on the inside. With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo is set for another record year of sales in 2017.

Source: Volvo

 

Volvo Cars Reveals the New V90 Cross Country

New Volvo V90 Cross Country Driving

Volvo Cars, the premium car maker, has unveiled the eagerly awaited V90 Cross Country, completing its 90 Series line-up. Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.

Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.

With some of the harshest winters on the planet and over 77 per cent of the country covered in forest and lakes, Sweden is the natural place to develop and test extreme durability and all-weather capable cars. This hard-won expertise represents a large part of Volvo Cars’ heritage, reflected in the company’s Cross Country model line-up.

New Volvo V90 Cross Country Driving

With Volvo Cars’ Scalable Product Architecture providing the underpinnings, the V90 Cross Country has undergone rigorous testing to ensure that it can survive the extremes in which it will ultimately find itself. From secret testing facilities in the frozen north of Sweden, where temperatures regularly hit -40 degrees centigrade to the searing desert heat of Arizona, where Volvo Cars performs its high temperature testing program, the V90 Cross Country has been built to last.

With a design that clearly stands out from the crowd, the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features that were launched with the new S90 and V90, including a high-end sound system by Bowers & Wilkins.

The V90 Cross Country’s exterior design cues communicate the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions. The new V90 Cross Country takes this well-established segment to a new level of comfort-inspired capability. Production of the car is set to start this autumn at Volvo Cars Torslanda Plant in Sweden.

 

Source : VOLVO

Zlatan Ibrahimović : Goodbye to Swedish National Football Team

Volvo Cars’ new V90 campaign features footballing legend Zlatan Ibrahimović

One era ends and another begins as Zlatan Ibrahimović says goodbye to the Swedish national football team in new Volvo V90 film.

After fifteen years representing Sweden in the national football team, team captain Zlatan Ibrahimović thanked his large fan base and revealed that he has played his last match in the yellow jersey. Volvo Cars’ new film captures this moment and Zlatan’s journey back to Sweden.

Zlatan Ibrahimović says goodbye to Swedish national football team in new Volvo V90 film

In the film, Zlatan and his family take an emotional road trip in the new Volvo V90, retracing the highs and lows of his career and ending back where it began in the tough Malmö neighbourhood of Rosengård.

“Making this film was of course emotional, but the time has come for me to hang up my shirt and hand over to the next generation. For me it is all about looking forward, not back. A new journey is starting – both for me and for Volvo,” said Zlatan Ibrahimović.

Zlatan Ibrahimović says goodbye to Swedish national football team in new Volvo V90 film

Zlatan’s footballing career began at Malmö FF in the late nineties. The Swedish striker was quickly signed by Ajax – the beginning of an illustrious international career that has spanned the top Italian, French and Spanish leagues, playing for clubs such as Paris St-Germain, Barcelona, Juventus, Inter Milan and AC Milan.

Zlatan has received the Swedish player of the year award Guldbollen (the Golden Ball) a record ten times, including nine consecutive times from 2007 to 2015. His contract at Paris St-Germain has just ended, and he is reportedly close to signing with a top club.

S/V90 interior

Following the earlier success of the first Volvo/Zlatan film entitled ‘Prologue’, world-renowned and Academy Award-winning composer Hans Zimmer has created a new work for this second film entitled ‘Epilogue’, reflecting the end of one story and the start of another.

 

 

Source : VOLVO

Volvo Cars’ New V90 Campaign Featuring Footballing Legend Zlatan Ibrahimović

Volvo V90 Campain Ibrahimovic

Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign went live tonight on national TV stations and on social media platforms.

The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.

Volvo V90 Campain Ibrahimovic 01

Zlatan, who is currently preparing for the European Championships, feels a close affinity with the Swedish car brand. Volvo Cars and Zlatan worked together in a memorable 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.

Building on Volvo Cars’ indisputable heritage in the estate segment, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate. The Volvo V90 boasts a high level of standard equipment, ranging from Large Animal Detection to the second generation of Pilot Assist, a semi-autonomous drive feature.

 

Source : VOLVO

 

Zlatan Ibrahimović Starring in New Volvo V90 Marketing Campaign

Volvo V90 Location Profile

Volvo Cars is set to launch a new V90 marketing campaign featuring global footballing star Zlatan Ibrahimović.

The new campaign, which airs for the first time on May 30th, comes following speculation of further collaboration between the former Paris Saint-Germain F.C. striker and the Swedish premium carmaker.

“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.

Zlatan Ibrahimović to star in new Volvo V90 marketing campaign
Volvo Cars and Zlatan worked together in a memorable 2014 marketing campaign featuring the enigmatic footballer reciting the Swedish national anthem and hunting in remote Swedish forests.

Since its launch earlier in the year the new V90 has received positive reviews from media around the world. Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate.Source

 

Source: Volvo

Volvo XC90 Voted EUNCAP Best in Class 2015

Volvo XC90 2

Volvo’s ground-breaking XC90 SUV has received further recognition for its role in redefining the SUV segment – this time in the familiar Volvo territory of safety – receiving the 2015 Best in Class award for both Large Off-Road and Overall Performance categories.

The Volvo XC90 achieved overall top performance in the 2015 EUNCAP ratings, scoring 100 per cent in the Safety Assist category,  and an outstanding 97 percent in adult occupant protection, reflecting the innovative approach that Volvo Cars continues to take when developing new safety systems.

“We are always happy to receive further recognition for the work we do. The XC90 embodies everything that Volvo Cars stands for, and this is further proof of our continuing leadership in the field of both active and passive safety systems. Our vision is that by 2020 no one should be killed or seriously injured in a new Volvo car. With the latest safety and semi-autonomous drive functionalities in the XC90 we are well on our way to achieving that goal,” said Jan Ivarsson, Acting Director, Volvo Cars Safety Centre.

The EUNCAP award, which celebrates the “outstanding performance” of the XC90 comes hot on the heels of a host of prestigious awards the new SUV has collected in recent months, including the Motor Trend Car of the Year, North American Truck of the Year and the Auto Express Car of the Year to name but a few.

Sales of the XC90, which continue to outpace production capacity, have had a seismic effect on the Swedish premium car maker’s transformation journey. 2015 saw sales reach an all-time high, with over 503,000 cars sold.

 

Source : VOLVO